Digitalizing Your F&B Brand: with Practical, Industry-Driven Solutions
With 10 years of operational experience, From The Counter supports you in building a professional website, multi-channel content, and optimized advertising. We don’t just bring customers in — we walk with your business to help ensure sustainable growth through real, actionable management metrics.
From the Counter: Our 3 core pillars to support your F&B business
Website Setup
Create a clean, SEO-friendly website with an integrated digital menu that enhances user experience, optimizes reservations, and presents your brand professionally.
Content Creation
Produce multi-channel content — short-form videos, posts, and edits — that truly reflects your brand’s identity without unnecessary staging.
Optimized Advertising
Run targeted ad campaigns focused on revenue goals, maximizing ad spend efficiency based on real business data.
Digital Strategies from an Operator’s Perspective
From The Counter was built on 10 years of hands-on experience, from bar and kitchen shifts to front-of-house service and management. We understand the real operational pain points — busy service hours, full tables, yet revenue not meeting targets.
Our focus is on practical digital solutions, from an effective website to professional video content — aimed at helping your business showcase its true value and unique identity without overproduction.
From The Counter does not promise inflated or illusory numbers.
Every communication campaign is carefully calculated based on real business data, ensuring that your digital presence remains sustainable and delivers genuine, measurable growth.
Operational Support From The Counter
Digital is just a tool — operations are the foundation. We include operational guidance in our support bundle to ensure your business remains strong throughout the partnership.
From the Counter Partnership Roadmap
Understanding From The Counter
From The Counter isn’t born from corporate boardrooms — it’s shaped by real shifts behind the bar and kitchen, long nights with customers, and experience managing busy services with less profit than expected. With this background, we choose to stand by restaurant and café owners through three core values:
The goal of From The Counter is to help business owners understand their numbers, take control of operations, and confidently tell their own story.
Choose your Strategic Investment path with From The Counter
We offer 6 service packages — from foundational setup to full-scale marketing and operational transformation:
Combo 1: “Digital Foundation”
– For new businesses or those refreshing their brand image
– Platform setup
Details:
• Website & digital menu
• Google Maps verification
• SEO-optimized Fanpage & TikTok setup
Complimentary support:
• 1 consultation session on counter-level operational workflow
Price: 4,900,000 VND (one-time payment)
Combo 2: “Kickstart”
– For new businesses or those refreshing their brand image
– Content & visuals
Details:
• 4 short-form videos (Reels/TikTok)
• 8 Fanpage posts
• Basic food photography
Complimentary support:
• Consultation on food cost structuring for key menu items
Price: 7,000,000 VND / month
Combo 3: “Connect”
– For businesses looking to drive direct customer traffic
– Content + basic advertising
Details:
• 6 short-form videos
• 10 content posts
• Facebook & Instagram ads management (ad budget under 10,000,000 VND)
Complimentary support:
• Consultation on customer service workflows from online to offline
Price: 9,000,000 VND / month
Combo 4: “Stability”
– For businesses aiming to drive direct customer traffic
Core Package – Most Popular
Details:
• Full multi-channel content (8 videos)
• Advanced ads management
• Free website menu maintenance
Complimentary support:
• Setup of staff KPI systems
• Monthly cash-flow reporting
Price: 12,000,000 VND / month
Combo 5: “Prosperity”
– For businesses aiming to break through or expand into chains
– All-in marketing & operations
Details:
• 12 short-form videos
• Multi-platform advertising
• 1 professional photo/video shoot per month
• Premium website
Complimentary support:
• Management standardization consulting
• Weekly 1:1 strategic meetings
Price: 18,000,000 VND / month
Combo 6: “Market Coverage”
– For chains, multi-branch systems, or multi-brand businesses
– Content + basic advertising
Details:
• Development of a centralized digital channel system for the chain
• Centralized brand management
• Viral video campaigns
Complimentary support:
• Consulting on synchronized operational workflows across the chain
• Management capability transfer for mid-level managers
Price: Contact us (pricing based on number of branches)
What Our Clients Say?
The trust and satisfaction of the business owner community are the greatest motivation for From The Counter to continue its journey alongside the F&B industry.
From The Counter is ready for your next step
Choose one area you’d like to explore in depth, and let’s begin the journey of optimizing your F&B business today.
From The Counter Commitment
From The Counter doesn’t just provide digital services—we deliver peace of mind for business owners.
Are you ready to “free” yourself and elevate your business?
Don’t let operational worries hold back your growth. Let From The Counter walk alongside you and help write the next chapter of your brand story.